Note: This is our final review week for our Core Skill Review Videos, with Week 5 looking at Selection Techniques and Cropping and Transforming Techniques. Two pages, a total of 100 minutes of excellent Photoshop skill review.
Our second project, begun two weeks ago, Creative Project 02, is due today. We will review your mock up billboards on screen, so make sure they’re in D2L. You will turn in the files as listed and detailed in the project PDF, and back on the Week 3 webpage.
Note: There isn’t a PDF for this project, all the details are here.
Congratulations. You’ve been hired. Wow, we’re so proud of you. You started taking our GCOM classes awhile back here, really started to polish your skills, both technically and in your ability to design, to think outside the box, to brainstorm new ideas, to truly be a “Designer.” You moved on to other studies, and then, on a whim, you visited Apple’s website and saw a few cool jobs.
After a few interviews, a review of your portfolio, a tour of the Apple campus in Cupertino, you were hooked. They offered you a great pay/compensation package, and off you go! You just settled in to your new apartment, and are showing up for work this week, a junior designer, assigned to a special projects team, and you are headed to a Design Team meeting with Apple product design guru Jonathan Ive. Wow, pinch me!
Jonny and the team are excited that you are joining them. They give you your first assignment, as the newbie, green and fresh and full of ideas. It’s a project many of us get in our design lives. It’s sometimes called 10×10, or 100 ideas, or something like that.
Due in 2 weeks:
Basically you will brainstorm 100 ideas for new products. OMG. Brainstorm ideas, shapes, functions, a name and description of the Apple product. Spend an hour or two making a hundred tiny, simple sketches of the possible product, the possible design, including notes, forms, different views, names, close up of details, colors, whatever, EVERYTHING YOU CAN THINK OF!
Due in 2 weeks: You will then narrow it down, and develop 5-10 more detailed sketches of the product or software, or process you want to put your heart behind, then narrow that down to 1 photoshop composite (rough psd due in two weeks also) that accurately depicts the product, what it is, what it does, etc.
Due in 3 weeks: What is the name? What is it called? What does it do? You will create a tight rendering, a PSD mock up, of what is looks like in Photoshop. ALSO – since Apple is market driven, YOU will create a full page ad, full bleed, for major magazines across the country, introducing your Apple product. How will you do that? Well, the concept is up to you, and here is the template file.
Please get to know your new employer. Most large companies have a “mission” statement, that describes, in a nutshell, what they are all about. To the best of my knowledge Apple has never published a “mission statement,” but I enjoyed this quote from Tim Cook of Apple regarding Apple’s business philosophy, which is essentially an Apple mission statement:
There is an extraordinary breadth and depth and tenure among the Apple executive team, and these executives lead over 35,000 employees that I would call “all wicked smart.” And that’s in all areas of the company, from engineering to marketing to operations and sales and all the rest. And the values of our company are extremely well entrenched.
We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.
Now visit the links below, look them over, and learn more about your new employer.
Short clip with Steve Jobs and Jony Ives gives insight into Apple’s view on design and holding the team to excellence standards.
And finally, see some actual design jobs here (always changing):
See your new workplace, currently being built in Cupertino, near San Jose.
Yes indeed, one of the largest construction projects in California history, moving right along. Home to 12,000 new Apple employees.
Listen to this 5 min. audio, Daniel Pink, author of A Whole New Mind, reading the intro to Chapter 4:
Note: There isn’t a PDF for this project, all the details are on this page.