Assignments for this coming week:
Week 4 Reading: Meggs’ History of Graphic Design, Chapters 7 & 8
Chapter 7: Renaissance Graphic Design
The word renaissance means “revival” or “rebirth.” Originally this term was used to denote the period that began in the fourteenth and fifteenth centuries in Italy, when the classical literature of ancient Greece and Rome was revived and read anew. However, the word is now generally used to encompass the period marking the transition from the medieval to the modern world. In the history of graphic design, the renaissance of classical literature and the work of the Italian humanists are closely bound to an innovative approach to book design. Type design, page layout, ornaments, illustration—even the total design of the book—were all rethought by Italian printers and scholars. It was not Florence, where the wealthy Medicis scorned printing as inferior to manuscript books, but Venice—a center of commerce and Europe’s gateway to trade with the eastern Mediterranean, India, and East Asia—that led the way in Italian typographic book design.
Chapter 8: An Epoch of Typographic Genius
After a drought of graphic-design creativity during the 1600s, the eighteenth century was an epoch of typographic originality. In 1692 the French king Louis XIV, who had a strong interest in printing, ordered a committee of scholars to develop a new typeface for the Imprimerie Royale, the royal printing office established in 1640 to restore quality. The new letters were to be designed by “scientific” principles. Headed by mathemati- cian Nicolas Jaugeon, the academicians examined all previous alphabets and studies on type design.
History of Western typography Great Link!
From Wikipedia, the free encyclopedia